Founder & CEO
Expert Agility Innovator
Dr. Alexander (Alex) Osterwalder is a world-renowned author, entrepreneur, and speaker who has revolutionized the way companies approach business innovation. He is widely recognized as one of the top 50 management thinkers globally and has been ranked No. 4 on this list. In addition, Osterwalder has been awarded the prestigious Thinkers50 Strategy Award for his innovative contributions to the field of business.
Together with his colleague Yves Pigneur, Osterwalder invented practical tools that have become widely adopted by millions of practitioners worldwide. These include the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map, which are trusted by leading global companies. Osterwalder is the author of several best-selling books, including Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas, The Invincible Company, and High Impact Tools for Teams.
Osterwalder’s insights and expertise have helped established companies transform their approach to innovation, as well as empowered entrepreneurs to start and grow new ventures. He is a sought-after speaker and has given talks at prestigious events around the world, including TEDx Lausanne and the World Economic Forum. With his practical and insightful approach, Osterwalder has become a leading authority on business innovation, and his work continues to shape the way companies think about strategy and value creation.
Published Articles & Case Studies
Value Proposition Design
Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy.
Business Model Generation
Business Model Generation teaches you how to systematically understand, design and differentiate your business model.