Ricardo Cruz Martínez

Enterprise Agile Coach | Trainer | Consultant

Professional Business Agility Coach

Connect with Ricardo



About Ricardo

Ricardo Cruz Martinez is a seasoned change agent with extensive experience in driving organizational transformations and enhancing service delivery and operations. A proficient coach, mentor, and trainer in agile principles and practices, Ricardo specializes in assisting organizations and high-performance teams in rediscovering themselves to create exceptional products and services.

Ricardo has acquired a robust portfolio of certifications and training throughout his career, showcasing his commitment to continuous learning and professional development. He is a:

  • SPC SAFe Practice Consultant
  • RTE SAFe Release Train Engineer
  • Management 3.0 Official Facilitator
  • Licensed Scrum Alliance Foundations Educator
  • Licensed Scrum Trainer LST (In progress)
  • Kanban Management Professional
  • CSPO Certified Scrum Product Owner
  • CSaS Certified Scrum@Scale Practitioner
  • Certified Agile Leadership
  • Certified Scrum Professional
  • Professional Agile Business Analyst
  • PMI-ACP Agile Certified Practitioner
  • PMP Project Management Professional

Throughout his career, Ricardo has held key roles in several prominent organizations such as Coppel (Mexico), KPMG (USA), Tata Consultancy Services (Latam), Oracle (Mexico), Sony Latinoamerica (Latam) US Software Group Inc (USA), Electronic Data Systems (Mexico & USA) to mention a few.

He excels in driving organizational, cultural, and technological transformations through agile frameworks, offering solid communication skills, leadership, and enterprise training.

Ricardo’s expertise spans various domains, including Cybersecurity, Enterprise Risk Management, Information Security Governance, Business Continuity Planning, and security frameworks.

He holds a Master’s degree in Cybersecurity from Universidad Autónoma de Guadalajara and a Master’s in Information Technology Security from Universidad Tecnológica de México. His education equips him to design, manage, evaluate, and implement strategies for information protection, lead teams, and manage cybersecurity-focused areas effectively.

Ricardo Cruz Martinez stands out as a dedicated professional, utilizing his vast expertise and qualifications to guide organizations and teams toward success through agile mindset and transformative practices.