Ricardo Cruz Martínez

Enterprise Agile Coach | Trainer | Consultant

Professional Business Agility Coach

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About Ricardo

Ricardo Cruz Martinez is a seasoned change agent with extensive experience in driving organizational transformations and enhancing service delivery and operations. A proficient coach, mentor, and trainer in agile principles and practices, Ricardo specializes in assisting organizations and high-performance teams in rediscovering themselves to create exceptional products and services.

Ricardo has acquired a robust portfolio of certifications and training throughout his career, showcasing his commitment to continuous learning and professional development. He is a

  • Licensed Scrum Alliance Foundations Educator®
  • SPC5® SAFe Program Consultant
  • Licensed Scrum Trainer LST
  • SAFe RTE5® Release Train Engineer
  • Kanban Management Professional
  • Certified Scrum Product Owner® (CSPO)
  • Certified Scrum@Scale Practitioner® (CSaS)
  • Agile Certified Practitioner® (PMI-ACP)
  • Project Management Professional® (PMP)

Throughout his career, Ricardo has held key roles in several prominent organizations such as Enterprise Agile Coach | Trainer | Consultant at Coppel, Agilisters, KPMG US, Tata Consultancy Services, Oracle, Zingular Consulting Services, US Software Group Inc, Project Manager at Electronic Data Systems to mention a few

Ricardo’s expertise spans various domains, including Cybersecurity, Enterprise Risk Management, Information Security Governance, Business Continuity Planning, and Agile methodologies. He excels in driving organizational, cultural, and technological transformations through agile frameworks, offering solid communication skills, leadership, and enterprise training.

Ricardo holds a Master’s degree in Cybersecurity from Universidad Autónoma de Guadalajara and a Master’s in Information Technology Security from Universidad Tecnológica de México. His education equips him to design, manage, evaluate, and implement strategies for information protection, lead teams, and manage cybersecurity-focused areas effectively.

Ricardo Cruz Martinez stands out as a dedicated professional, utilizing his vast expertise and qualifications to guide organizations and teams toward success through agile methodologies and transformative practices.


  • English
  • Spanish

Published Articles & Case Studies

Join us in this episode with Ricardo Cruz – Agile Coach with a long history in the community – to discover a little what Agile Project Inception is and how it can help you generate collective understanding that helps you take off in the development of products that delight and deliver value to customers. (SPANISH)